Name of your website?BHP Plus Diesel Tuning with Diesel Tuning Box
Your name?
Pete
Your Location (city, etc)
Southampton
Please give us a short summary of your website?
Diesel Tuning is the main focus of the website. We offer a German manufactured tuning box which will give up to 35% increased power and 20% improved fuel economy.
What inspired you to launch your own website?
The availability of a new style of tuning box which performs very well and compliments our other websites well.
When did you launch your first website, and what was it?
In 2003, www.autobulbsdirect.co.uk was launched in august and is now the largest online website in the UK for car bulbs and wiper blades.
How did you decide on a name for your website?
The tuning boxes main function is to increase the bhp of an engine. BHP Plus was a fitting and descriptive name for what the product achieves.
What makes your website different from other, similar offerings?
We have one of the easiest to use and descriptive car search databases. Our product is also unique as it comes with a remote control.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
We aim to build a comprehensive network of installers across the UK, continue to build up the websites prominance in the market and become the leading company for diesel tuning boxes (as we did for car bulb and wiper blades with Autobulbs Direct).
How does your investment of time and money balance against your success?
So far very well. We have increased our business month on month with more installers being added all the time and our online presence increasing too.
If you had an unlimited development budget for development, how would you change your site?
We already have unlimited development scope on our website as we have internal website design and developers. We are constantly improving the site to make it easier to use and more informative to the customer.
If your site got really big, really quickly, would you be able to keep up with the demand?
Yes, we have the space and resources to be able to expand and meet a large increase in business.
What unexpected costs and headaches have you had to deal with?
Actually none so far. This is why we chose to release this product as it is very easy to use and the results are impressive. The only small issue we have is on some cars it is difficult to install the tuning box. But thats what our network of installers are for.
What has been your biggest challenge?
Our biggest challenge is getting our name out there and well known. There is quite a lot of competition in the diesel tuning market. However we are making good inroads so far.
What method has been most successful for promoting your website?
As its a relatively new site, PPC produces the most response. However the better our organic results get, the bigger part they play.
How has running your website differed from your expectations?
It hasn't really. As we have experience in running online retail sites, it has gone pretty much as expected so far.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
It has been actively running for about 10 months now and we have no reason to take it down. Even if it stayed exactly as it is now, it would still be profitable and within our capabilities to keep it running.
What is your website address?
BHP Plus Diesel Tuning with Diesel Tuning Box
