Name of your website?Mild to Wild Restorations Australia
Your name?
Clinton
Your Location (city, etc)
Wagga Wagga 2650
Please give us a short summary of your website?
Mild to Wild Restorations is a vehicle restoration workshop, dedicated to perfection. From fully custom car builds to small enhancements, Mild to Wild are there to help. The website acts as a portfolio of previous work carried out by the team, and also acts as a catalogue for many aftermarket parts Mild to Wild Offer.
What inspired you to launch your own website?
As a business in today's world, it is very important to keep up with the times. Our website is where 80% of our customers find us, and upon seeing all that we are capable of, most have no trouble calling the friendly team to discuss their ideas. At Mild to Wild we don't like saying 'No' to interesting projects, and this was leading to some awesome results. What better way to display the vast majority of work we have completed than on a website viewable to everyone?
When did you launch your first website, and what was it?
The first version of our website was ok at first, released sometime around 2005-06. With an ever expanding business, team, workload and variety of custom jobs, the website had to follow suit. We have just launched M2W Online v2.0 as we like to call it, and it's heaps faster, more organised and better gets our corporate image across. Displaying the various products and services we offer.
How did you decide on a name for your website?
Mild to Wild Restoration was formed by the owner of the business many years ago when loads of custom work was being done.
What makes your website different from other, similar offerings?
Mild to Wild's website is different because no-one offers the same amount of services we do. In total there are over 2000 html pages including galleries of wheels, customer cars and product catalogues. To organise that amount of data and display it in such an easy to use, friendly understandable interface was quite a feat and took months.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
The idea for the website is to continue marketing Mild to Wild Restorations Australia and to keep the business profitable.
How does your investment of time and money balance against your success?
The time and money invested in our website has brought great returns and public awareness and interest in the things we are doing. From completing show cars for giveaways on radio stations, to customer cars know to the automotive industry, it all goes on the website!
If you had an unlimited development budget for development, how would you change your site?
To be honest, I'm not sure. We have created the website to the best of our ability and it is completely functional. I suppose with an unlimited development budget we could put some serious money in getting our website more widely spread across the world wide community.
If your site got really big, really quickly, would you be able to keep up with the demand?
It has got reasonably big quickly! And we have the team here capable of handing the work load. I guess we will cross that bridge when we come to it.
What unexpected costs and headaches have you had to deal with?
Too many to mention!
What has been your biggest challenge?
Compiling the information for the website and then building it.
What method has been most successful for promoting your website?
Cars we have produced and word of mouth have worked very successfully and promoted Mild to Wild Restorations enormously.
How has running your website differed from your expectations?
Clinton Hatfield from CHD ( http://www.clintonhatfield.com ) knew what he was doing, and still does. With his assistance nothing has been too hard and we have all kept our cool throughout the whole process and will continue to do so. I don't think our expectations were quite ready for the huge task that this was.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
We have been doing this for a number of years now and are still enjoying a good return, so until that stops we will look at our options.
Thanks goes to?
Clinton Hatfield at CHD ( http://www.clintonhatfield.com ) Host Networks Our Computer!
What is your website address?
Mild to Wild Restorations Australia
